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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global bread, bakery and cakes market through 2013 as well as our forecast for what will happen in 2014 and beyond.

With relatively static, or in some cases declining, consumption of bread and bread products in major global markets such as the US, UK, Germany and Japan the bakery market has faced a difficult operating period in recent years.

Hit by continued dieting trends, from low carb to gluten free, that favour reduced bread consumption the sector has also struggled to maintain relevance to the snacking and on-the-go lifestyles of younger consumers especially. The industry faces huge competitive threats from other more dynamic food products in the key breakfast and lunchtime eating spaces as well as in snacking occasions.

Sweet bakery products have fared marginally better in the more established bakery markets of North America and Europe, reflecting their treat status and better ability to compete as snack products, but face looming issues over health concerns, given their high fat and sugar content.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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