Annual Bread, Bakery and Cakes Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global bread, bakery and cakes market through 2013 as well as our forecast for what will happen in 2014 and beyond.
With relatively static, or in some cases declining, consumption of bread and bread products in major global markets such as the US, UK, Germany and Japan the bakery market has faced a difficult operating period in recent years.
Hit by continued dieting trends, from low carb to gluten free, that favour reduced bread consumption the sector has also struggled to maintain relevance to the snacking and on-the-go lifestyles of younger consumers especially. The industry faces huge competitive threats from other more dynamic food products in the key breakfast and lunchtime eating spaces as well as in snacking occasions.
Sweet bakery products have fared marginally better in the more established bakery markets of North America and Europe, reflecting their treat status and better ability to compete as snack products, but face looming issues over health concerns, given their high fat and sugar content.
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