Annual Bodycare Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global bodycare market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The bodycare market has faced tough times in the last few years. The category suffers from two major problems. In developed markets, where consumer confidence is still patchy following the recession, women have preferred to focus their attention – and spend – on the face.
Developing markets, despite reporting strong growth, are yet to make bodycare an integral part of women’s daily regimen. In contrast to facial skincare, most of the larger bodycare markets are in the West. The US is the largest of all despite stagnating sales and falling spend per capita. Even so, the US market is still more than twice the size of second-placed Brazil, whose sales grew at a double digit rate.
The future also looks bright for other Asian bodycare markets. In contrast to the rest of the region, Japan’s market fell in value in 2013 due to continued deflation in the country. Looking ahead, the majority of the global value growth is set to come from Asian bodycare markets. However, these markets are some way off being fully developed and until this potential is realised, the West will continue to account for the lion’s share of global market value.
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