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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global breakfast cereals market through 2013 as well as our forecast for what will happen in 2014 and beyond.

In developed countries, the breakfast cereal market can be characterized as mature and slow growing, while in markets in which this quintessentially “Western” way of breakfast is still a novelty, there remain considerable opportunities for growth. With some of the largest markets, including the US and the UK, finding the category rough going over the past few years, attention has shifted to India, China, and other markets, where innovation is helping bring the cereal tradition to markets where breakfast does not usually include that product.

The biggest issue for cereal going forward will be finding ways to make it relevant to consumers, especially those in developed markets. The breakfast space has become crowded with multiple solutions, and cereal is no longer the only alternative.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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