Annual Butter, Yellow Fats and Oils Market Overview - International - 2014

This global annual market overview will provide you with an in-depth review of the key issues in the global butter, yellow fats and oils market through 2013 as well as our forecast for what will happen in 2014 and beyond.

As staple commodities closely linked to home cooking, the performance of both the yellow fats and edible oils markets are closely linked to economic buoyancy. The fastest growing markets come from emerging economies such as Vietnam, India and South Africa. However despite the growth in these developing regions, the largest markets remain the major western countries which, on the whole, continue to show much slower growth.

The ageing population has offered added value opportunities for yellow fats and edible oils.

Within oils, premium varieties such as olive oil are more popular amongst seniors, benefitting from perceived health benefits from its high levels of polyphenols, whilst other oil varieties are increasingly communicating their omega fatty acid content. Indeed there is considerable interest in diets rich in low processed “natural” fats in many health websites in the US and Europe. 2014 could well be a transitional year.