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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global butter, yellow fats and oils market through 2014 as well as our forecast for what will happen in 2015 and beyond.

Competition for retail butter and margarine sales intensified in 2014.

Despite a more than 10% increase in the number of new products being launched globally compared to 2013, estimates forecast that global retail volumes for butter and margarines will have remained relatively static.

However the apparent inertia overall tends to mask very different performances by category, with butter sales in general in growth, while margarine/spreads sales struggle.

Compared to yellow fats, edible oils have performed more strongly, with global retail volumes increasing year on year driven mostly by strong double digit growth rates in many emerging markets.

Largely growth is strongest across Asia, most notably in Vietnam and India with both markets showing value sales increases year on year.

Edible oil demand from Asian markets is predicted to increase significantly over the next few years, with Mintel forecasting continued double-digit volume growth in the Indian, Malaysian and Vietnamese edible and cooking oil markets, meaning demand will nearly double in these countries by 2018.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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