Annual Butter, Yellow Fats and Oils Market Overview - International - 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global butter, yellow fats and oils market through 2014 as well as our forecast for what will happen in 2015 and beyond.
Competition for retail butter and margarine sales intensified in 2014.
Despite a more than 10% increase in the number of new products being launched globally compared to 2013, estimates forecast that global retail volumes for butter and margarines will have remained relatively static.
However the apparent inertia overall tends to mask very different performances by category, with butter sales in general in growth, while margarine/spreads sales struggle.
Compared to yellow fats, edible oils have performed more strongly, with global retail volumes increasing year on year driven mostly by strong double digit growth rates in many emerging markets.
Largely growth is strongest across Asia, most notably in Vietnam and India with both markets showing value sales increases year on year.
Edible oil demand from Asian markets is predicted to increase significantly over the next few years, with Mintel forecasting continued double-digit volume growth in the Indian, Malaysian and Vietnamese edible and cooking oil markets, meaning demand will nearly double in these countries by 2018.
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