Annual Cereal, Energy and Snack Bars Market Overview 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global cereal, energy and snack bar market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The snack bar market continues to be dominated by North America which is still experiencing healthy growth. European markets are a concern, as volume declines continue.
Latin America and Asia hold the promise of future growth. Due to a lack of breakfast cereal habit in Asian countries, many dominant brands in the category such as Kellogg, Quaker and Weetabix do not have the advantage of established brand presence.
As such the region is an opportunity for local snack food brands who have established brands and familiarity with local tastes.
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