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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global cereal, energy and snack bar market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The snack bar market continues to be dominated by North America which is still experiencing healthy growth. European markets are a concern, as volume declines continue.

Latin America and Asia hold the promise of future growth. Due to a lack of breakfast cereal habit in Asian countries, many dominant brands in the category such as Kellogg, Quaker and Weetabix do not have the advantage of established brand presence.

As such the region is an opportunity for local snack food brands who have established brands and familiarity with local tastes.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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  • bell
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  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
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