Annual Cereal, Energy and Snack Bars Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global cereal, energy and snack bars market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The snack bar category continues to be dominated by the North American market where per capita consumption is considerably greater than all other markets. The UK and Australia are also important markets on account of their size and per capita consumption.
While the category is contracting in Europe, parts of Asia, particularly India and China, as well as some Latin American markets, hold potential for the future.
Snack bars brands have been very responsive to consumer trends such as demand for nutritious snacks containing fibre, protein and offering satiety.
Snack bars have also responded to diet trends such as gluten-free and Paleo diets, and as such launches of grain-free and even meat based snack bars have increased.
The sugar content of snack bars is likely to be increasingly scrutinised by health-conscious consumers and is an issue for the category.
Savoury flavour innovation, increased use of fruit and sweeteners such as stevia are popular means of decreasing added sugar content in snack bars.
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