Annual Cheese Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global cheese market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The US is the largest retail market in value, France, Italy and Germany are the 2nd, 3rd, and 4th markets driven by high consumption. Consumers from those countries eat between 12 and 15kg of cheese per year. Brazil is the 5th largest cheese retail market and is expected to be growing quickly.
Virtually every Brazilian consumer eats cheese, although consumption through the retail channel is low. As incomes increase, consumers are expected to broaden their repertoire, in particular to more expensive international and specialty cheese.
On the opposite end of the spectrum, consumers from Malaysia, Thailand, Vietnam, Indonesia, India or China virtually eat no cheese through the retail channel. However growing incomes, urbanisation, introduction of pizza and burger chains and changing eating habits are all contributing factors to the uptake of cheese in those countries, which are expected to be the fastest growing cheese markets in the next 5 years.”
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