Annual Chocolate Confectionery Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global chocolate confectionery market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The global chocolate confectionery market managed to come through a challenging year and retain its market growth, with sales increasing an estimated 4.4%. From the manufacturers’ perspective, the chocolate confectionery market remains robust, as more emerging markets open up.
Not only have major players established a strong presence in China, India and Brazil, but opportunities in Vietnam, South Korea, South Africa and other “new” markets have also helped major manufacturers – and local players – to grow share.
Major trends seen in the chocolate confectionery industry in 2013 include innovations around flavor and form, as well as explorations into ways to extend gifting and sharing opportunities beyond the established seasonal occasions.
But manufacturers continue to innovate around a number of other flavors, both sweet and savoury, and consumers tend to be curious enough to give even the most outrageous flavors a try.
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