Annual Chocolate Confectionery Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global chocolate confectionery market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The global chocolate confectionery market saw some high points in 2014, especially in Asia, where its growth was strong. In mature markets, however, the market was considerably more disappointing.
Issues in the market focused in part on supply, as cocoa prices increased dramatically in the shadow of the Ebola epidemic in West Africa, the heart of the world’s cocoa supply.
Beyond sourcing issues, the market has seen considerable innovation in flavor and texture, with flavors such as beer and yogurt capturing consumers’ attention.
The position of chocolate as a “functional product” primarily focuses on its “psychological” benefits – as a mood enhancer, energy booster, treat or reward.
But, there have also been ongoing research into other possible attributes, with cocoa being studied as a potential memory enhancer or post-exercise recovery product. For most consumers, however, chocolate remains squarely in the “treat” category, which puts it into competition with a number of other “sweet treat” categories.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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