Annual Coffee Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global coffee market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The global coffee market continues to provide healthy growth opportunities. This is especially so in emerging markets, particularly in Asia-Pacific and Latin America. Consumers in these regions tend to be either new to coffee or, as with Brazilians, perceive it as a commoditised product to be bought cheaply and drunk frequently.
However, the aggressive growth of branded Western coffee shops is changing this. As expensive coffee shops become more of a way of life in economically developing regions, it will have a knock on effect on the retail sector, trading up the burgeoning middle class populations.
In Europe and North America, both the coffee shop and the retail markets are far more saturated. This is especially the case in the core Western European markets such as France and Switzerland. Western consumers are migrating further to in-home coffee drinking occasions and there remain huge growth opportunities for coffee pods/capsules.
This market has huge attraction for coffee companies because of the high profit margins per pod.”
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