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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global coffee market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The global coffee market continues to be one of the standout performers in food and drink.

It has defied a prolonged economic downturn to consistently record strong growth in the West, and also continues to gain traction in emerging markets which are embracing coffee as part of a more Western, service-led, urbanised culture.

The driving force behind coffee growth in Western markets – particularly within retail - is premiumisation.

This is evident from the early success of whole bean coffee (e.g. Nescafé Azera). Whole bean also has huge potential to trade up emerging market coffee consumers.

A growing coffee shop culture in emerging markets in Latin America and Asia in particular is introducing fresher, specialty coffee as both a product and lifestyle into the mainstream culture, in the same way that Starbucks did in the US back in the 1970s.

Another area of growth – and one led by the US - is cold-serve coffee. This continues to gain in popularity, driven by younger Millennial drinkers brought up on colder, sweet-tasting soft drinks.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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