Annual Colour Cosmetics Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global colour cosmetics market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Ever since the global recession, the colour cosmetics category could be relied on for significant growth in many developed markets when other beauty categories suffered. Some of the improving global economies are now experiencing slowing colour cosmetics growth.
For truly spectacular growth, it is still necessary to go to the developing nations, led by India and Indonesia, where growth in excess of 20% was reported in each of the last five years. Brazil and China, meanwhile, saw their colour categories grow 13% annually, but both are modest compared to their facial skincare markets. Brazil is hampered by its smaller population and reliance on direct sales.
The category is facing a further challenge. The influx of hybrid products such as BB and CC creams may be great news for the facial skincare category, but there is evidence that they are cannibalising sales of face make-up.
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This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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