Annual Cooking Sauces, Pasta Sauces and Stocks Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global cooking sauces, pasta sauces and stocks market through 2013 as well as our forecast for what will happen in 2014 and beyond.
As with many prepared food categories, health concerns lead many consumers, and in particular seniors, to switch to scratch cooking rather than eating sauces, so they can have more control over fat, sugar and salt levels in their diet.
Also as economies improve, and consumers start eating out again, cooking sauces need to remain relevant, providing more interesting varieties to help maintain consumer interest. If the category is to continue growing as the global economy starts to improve, it will need to focus on innovation in three areas. More focus needs to be given to providing natural, healthy products that help consumers control their salt, fat and sugar consumption.
Format development can continue to engage younger consumers and premiumise the market. Finally, as with other pre-made food solutions, it is all about taste, with variety and new flavours key to maintaining interest.
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