Annual Fabric and Dishwashing Care Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global fabric and dishwashing care market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Mintel’s forecast is for annual growth so the market will exceed US$75 billion globally by 2016. The most important fabric care segment is laundry detergents, accounting for about three quarters of global retail sales.
Powder/ tablet machine laundry detergents is of greatest significance in terms of market value globally, followed by liquids and hand washing detergents. Fabric conditioners account for 16.4% of global fabric care retail sales and are growing in all regions except for Asia Pacific. Laundry aids, the smallest fabric care segment, shrank in 2012 mainly as a result of weakening sales in Europe and Latin America.
The Middle East & Africa and Latin America are expected to increase their average per capita fabric care spending, while all other regions are experiencing stagnation or small decreases. The top five countries experiencing the highest increases in fabric care spending per capita are China and high growth Latin American and MEA countries. Currently, highly populated Asian countries such as India and China have the lowest per capita expenditure levels.
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