Annual Facial Skincare Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global facial skincare market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Asia’s impressive growth has made it the dominant force in facial skincare and home to the top three global markets. China is forecast for continued double digit growth, this has taken it ahead of the dwindling Japanese market, while South Korea fills third place. In Europe, the French market managed to stem its losses, turning a steep decline in 2012, into a much more modest dip in 2013.
The Indonesian facial skincare market was the fastest growing but Vietnam also saw double digit growth. The Indian markets strong economy and large population mark it out as having huge whitespace potential for further growth. However, not every Asia Pacific market turned in growth. The Japanese market, a traditional heavyweight in facial skincare saw its market fall alarmingly in 2013.
Tough economic conditions have impacted both pricing and expenditure, chipping away at the Japanese facial skincare market and even an extremely high spend per capita has not arrested this decline. With the economy now appearing to be back on track, the market is poised for better performance in the future, however.
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