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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global fragrances market through 2014 as well as our forecast for what will happen in 2015 and beyond.

In 2014, the global fragrance market was led by Brazil, the US, France, Russia and the UK. Despite a slowdown of its economy, Brazil has experienced strong growth over the last five years.

The universal usage of fragrance and the strong penetration of local brands make it a unique market. However, international premium brands are slowly appearing among Brazilians’ fragrance preferences and this will change the market landscape over the next coming years. Meanwhile the second biggest global market, the US, is declining in value, alongside other mature European markets.

The sheer number of product launches in these markets creates consumer confusion and are largely irrelevant to many fragrance users who tend to buy fragrances for their scent and familiarity rather than by brand or novelty.

More bespoke services, a focus on olfactory experience and education have been at the centre of new retail concepts in 2014. It highlights the need to change the way fragrances are sold as well as the need to slow down the pace of new launches to focus on better positioning and quality.

The strongest growth has been generated by Asian countries, including Indonesia, India, Vietnam, South Korea and Chile.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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