Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



This global annual market overview will provide you with an in-depth review of the key issues in the global fruit and vegetables market through 2014 as well as our forecast for what will happen in 2015 and beyond.

Global market conditions for processed fruit and vegetables remained positive in 2014, with improved economic conditions in many developed markets, and rising incomes in developing markets driving uptake of convenient value-added formats.

Interest in healthier foods such as fruit and vegetables remained strong, buoyed by a preponderance of scientific research that supports increased consumption.

Concurrently, consumers have become ever more curious and informed about the foods that they eat, resulting in increased scrutiny of cultivation methods and processing details, and spurring sales of organic, local, nutrient dense and minimally processed produce.

Convenience and naturalness are driving new product innovation efforts globally, with top claims on new product introductions in 2014 reflecting ease of use, no additives/no preservatives and microwaveability.

Meanwhile, increased interest in ‘clean’ and environmentally friendly products is increasing demand for organic product options.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time