Annual Fruit & Vegetables Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global fruit and vegetables market through 2014 as well as our forecast for what will happen in 2015 and beyond.
Global market conditions for processed fruit and vegetables remained positive in 2014, with improved economic conditions in many developed markets, and rising incomes in developing markets driving uptake of convenient value-added formats.
Interest in healthier foods such as fruit and vegetables remained strong, buoyed by a preponderance of scientific research that supports increased consumption.
Concurrently, consumers have become ever more curious and informed about the foods that they eat, resulting in increased scrutiny of cultivation methods and processing details, and spurring sales of organic, local, nutrient dense and minimally processed produce.
Convenience and naturalness are driving new product innovation efforts globally, with top claims on new product introductions in 2014 reflecting ease of use, no additives/no preservatives and microwaveability.
Meanwhile, increased interest in ‘clean’ and environmentally friendly products is increasing demand for organic product options.
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