Annual Hair Treatments and Colorants Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global hair treatments and colorants market through 2013 as well as our forecast for what will happen in 2014 and beyond.
This year has marked a turning point for the home colorant category, reflected in growth of 3%. Colorant manufacturers had initially benefited from the recession as consumers turned to cheaper home options in preference to more expensive salon colorants, but growth slowed rapidly. Going forward growth is forecast to accelerate.
The US is by far the largest colorant market with Brazil and Japan in second and third spots. Japan is the largest colorant market in Asia Pacific, but its sales are stagnating despite the fact that it is three times the size of its nearest Asian competitor, India. South Korea is one of the fastest growing colorant markets in Asia if not the world. The UK is also one of the most dynamic and competitive colorant markets and its predicted growth in 2014 will be largely due to continued innovation from key players.
The challenge for the colorant category is that home hair color is a highly discretionary purchase and faces competition from salon services which promise more professional results. Home colorant brands are therefore fighting their corner by building on consumer interest in natural and organic colorants and by salon results in the home.
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