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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global hair treatments and colourants market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The top claims in hair treatments reflect how these products are essentially designed to care for and repair hair, with many products designed to moisturise, illuminate or repair damage.

As the brightening/ illuminating claim moves from facial skincare into haircare, there has been a strong rise in the proportion of new launches that claim this benefit; in 2014, almost six out of 10 treatments had this claim. In hair colorants, even though South Korea is not in the top 10 countries in terms of market size, it has become the standout growth market globally.

The market also has a relatively well established spend per capita compared to other high growth emerging economies such as India, Indonesia and China.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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