Annual Household Cleaners Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global household cleaners market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The most important categories are hard surface cleaners, washroom cleaners and bleach & disinfectants and the common trend across all regions is that kitchen cleaners are gaining share (albeit marginally) at the expense of bleaches.
Globally, per capita expenditure on household cleaners is decreasing, especially in high-spending Western European markets such as Switzerland. The lowest spending countries in per capita terms are all in APAC, although this is one of the two regions seeing a modest rise in spend (along with Middle East & Africa) and it also has a large and growing population. Meanwhile, spend is rising fastest in the LATAM countries of Colombia and Chile.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.