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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global household cleaners market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The most important categories are hard surface cleaners, washroom cleaners and bleach & disinfectants and the common trend across all regions is that kitchen cleaners are gaining share (albeit marginally) at the expense of bleaches.

Globally, per capita expenditure on household cleaners is decreasing, especially in high-spending Western European markets such as Switzerland. The lowest spending countries in per capita terms are all in APAC, although this is one of the two regions seeing a modest rise in spend (along with Middle East & Africa) and it also has a large and growing population. Meanwhile, spend is rising fastest in the LATAM countries of Colombia and Chile.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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