Annual Household Cleaners Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global household cleaners market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The most important categories are hard surface cleaners, washroom cleaners and bleach & disinfectants and the common trend across all regions is that kitchen cleaners are gaining share (albeit marginally) at the expense of bleaches.
Globally, per capita expenditure on household cleaners is decreasing, especially in high-spending Western European markets such as Switzerland. The lowest spending countries in per capita terms are all in APAC, although this is one of the two regions seeing a modest rise in spend (along with Middle East & Africa) and it also has a large and growing population. Meanwhile, spend is rising fastest in the LATAM countries of Colombia and Chile.
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