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This global annual market overview will provide you with an in-depth review of the key issues in the global household cleaners market through 2014 as well as our forecast for what will happen in 2015 and beyond.

Global retail sales of household cleaners are estimated to in 2014, representing a year-on-year growth.

Growth categories are hard surface cleaners, kitchen cleaners and bleach/disinfectants, whereas furniture care and other cleaners & polishes are marked by decreasing retail sales in 2014 compared with the previous year.

The primary reason for zero-growth in Latin America in US-dollar terms is the weakening of local currencies compared to US-dollars.

Globally, average per capita household cleaner spending grew slightly, mainly due to a positive development in high spending Western European countries such as UK, France and Switzerland.

In Asia Pacific, Australia experienced dropping per capita household cleaner spending and was replaced by France and Portugal in the list of top five per capita spending countries. Countries with the lowest per capita spending are, as last year, all in Asia Pacific.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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