Annual Household Cleaners Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global household cleaners market through 2014 as well as our forecast for what will happen in 2015 and beyond.
Global retail sales of household cleaners are estimated to in 2014, representing a year-on-year growth.
Growth categories are hard surface cleaners, kitchen cleaners and bleach/disinfectants, whereas furniture care and other cleaners & polishes are marked by decreasing retail sales in 2014 compared with the previous year.
The primary reason for zero-growth in Latin America in US-dollar terms is the weakening of local currencies compared to US-dollars.
Globally, average per capita household cleaner spending grew slightly, mainly due to a positive development in high spending Western European countries such as UK, France and Switzerland.
In Asia Pacific, Australia experienced dropping per capita household cleaner spending and was replaced by France and Portugal in the list of top five per capita spending countries. Countries with the lowest per capita spending are, as last year, all in Asia Pacific.
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