Annual Ice Cream Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global ice cream market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The global ice cream market grew by almost 3% on 2011 and is forecast to grow by over 3% again in 2013. Although mature markets such as the US are seeing lower rates of growth, manufacturers have managed to maintain momentum by innovating to stimulate consumption. In particular, moving consumers up to more premium variants of ice cream and focussing on making ice cream a year-round snack have yielded results.
Furthermore, the growth in consumption in emerging markets is providing global brands with new avenues of growth. In the last five years, growth in ice cream sales has been led by Indonesia, India, Turkey, Vietnam and Brazil.
The global ice cream giants Unilever, Nestlé and General Mills are prioritising the development of such countries. However, it should be noted that the progress of these multinational players into new high-growth markets is not always smooth. High opportunity markets such as China have strong domestic producers who retain the loyalty of the majority of local consumers. Whether such players can grow their own status on the global stage remains to be seen.”
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