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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global ice cream market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global ice cream market grew by almost 3% on 2011 and is forecast to grow by over 3% again in 2013. Although mature markets such as the US are seeing lower rates of growth, manufacturers have managed to maintain momentum by innovating to stimulate consumption. In particular, moving consumers up to more premium variants of ice cream and focussing on making ice cream a year-round snack have yielded results.

Furthermore, the growth in consumption in emerging markets is providing global brands with new avenues of growth. In the last five years, growth in ice cream sales has been led by Indonesia, India, Turkey, Vietnam and Brazil.

The global ice cream giants Unilever, Nestlé and General Mills are prioritising the development of such countries. However, it should be noted that the progress of these multinational players into new high-growth markets is not always smooth. High opportunity markets such as China have strong domestic producers who retain the loyalty of the majority of local consumers. Whether such players can grow their own status on the global stage remains to be seen.”

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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