Annual Ice Cream Market Overview - International - 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global ice cream market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The global ice cream market topped $49 billion in 2014. China has replaced the US as the world’s largest ice cream market, accounting for a third of all ice cream products sold in 2014, and becoming the powerhouse of the global market.
Meanwhile, global volume sales growth of ice cream mainly reflects the category’s expansion in emerging markets.
With growth under pressure from consumer diet concerns, competition from other categories and the perennial challenge of unseasonable weather, ice cream has encountered challenging conditions in the more developed ice cream markets.
As the world economy’s centre of gravity continues to shift away from the West, these challenges give globe-straddling Unilever and the other ice cream giants all the more reason to extend their presence, and NPD investment, in more emerging economies – particularly in Asia.
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This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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