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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global ice cream market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The global ice cream market topped $49 billion in 2014. China has replaced the US as the world’s largest ice cream market, accounting for a third of all ice cream products sold in 2014, and becoming the powerhouse of the global market.

Meanwhile, global volume sales growth of ice cream mainly reflects the category’s expansion in emerging markets.

With growth under pressure from consumer diet concerns, competition from other categories and the perennial challenge of unseasonable weather, ice cream has encountered challenging conditions in the more developed ice cream markets.

As the world economy’s centre of gravity continues to shift away from the West, these challenges give globe-straddling Unilever and the other ice cream giants all the more reason to extend their presence, and NPD investment, in more emerging economies – particularly in Asia.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
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