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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global juice and juice drinks market through 2013 as well as our forecast for what will happen in 2014 and beyond.

Juice is a mature category, yet one that continues to see a great deal of innovation in flavor blends, calorie and sweetness levels, and functional benefits.

The number of global new juice introductions jumped by more than 1,500 products in 2013 compared with the prior year.

Despite slow growth in some European markets — or perhaps because of it — the region is a leader in juice NPD, accounting for 43% of new products in 2013, and almost 1,000 more introductions than the next highest region, the Asia Pacific. France, the UK and Germany all show up among the top five most innovative countries.

The European markets face strict restrictions on nutrition claims, thanks to European Food Safety Authority guidelines that have now taken effect. But juice-makers have actually turned the new claims to their advantage, creatively addressing issues like energy, bone health and other benefits in new ways.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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