Annual Juice and Juice Drinks Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global juice and juice drinks market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The juice and juice drink segment is projected to turn in widely varying growth rates across 32 major global markets in 2014, with performance fluctuating significantly between mature markets in North America and Europe and developing markets.
While the US and Germany rank among the top 5 markets in the world in retail volume sales of juice and juice drinks, both countries saw negative volume growth in 2013 and are forecast to see declines in 2014 as well.
Joining China, India, Indonesia and Malaysia all appear among the top five fastest-growing juice and juice drink markets during the past five years, based on retail volume compound annual growth rates (CAGR), making the Asia Pacific region the category’s volume growth engine.
In addition to rising consumer incomes and favourable population growth rates, Asia Pacific is also a region with strong innovation — particularly functional innovation — in the juice category. Mexico is also a top grower in the juice segment.
The juice market in Mexico will be both helped and challenged by the 1 peso per liter tax on sugar-sweetened drinks that went into effect in 2014.
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