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This global annual market overview will provide you with an in-depth review of the key issues in the global meat, poultry and fish market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The processed meat, poultry and fish category continued to be driven by consumer trends and lifestyle factors in 2013, with product quality and integrity figuring prominently in developed markets, and rising incomes allowing increased per capita consumption and driving demand for convenient product formats in developing markets.

The world’s top 20 meat and poultry markets are projected to account for an estimated US$206.6 billion in 2013, led by China, the US and Russia, with per capita volume consumption led by consumers in Russia, Finland and the UK. Per capita spend on processed meats and poultry was highest in Denmark, Finland and Russia in 2013. The developing markets of Asia such as India, Vietnam, China and Indonesia have all experienced stellar growth in 2013, with rising incomes and increasingly urban lifestyles playing a key role in increasing uptake. Russia, Turkey and Italy have also recorded strong growth over the last five years, with Russia having real standout potential for future growth. While some Latin Americans are renowned for their high levels of total meat and poultry consumption, this is primarily driven by fresh unprocessed goods; retail processed meat consumption per capita remains fairly low in the region, but strong growth has been seen in Chile, Brazil and Colombia.

The world’s top 20 retail processed fish and seafood markets were valued at nearly US$72 billion in 2013, led by Japan, China and the US. Japan’s market value was estimated at US$10.9 billion in 2013. However, China is poised to grow rapidly, at a CAGR of 25% through 2016, overtaking Japan in 2014. Per capita volume consumption of processed fish and seafood is led by Spain at 10.7 kg, followed by Norway and South Korea. Norway leads in terms of per capita spend on processed fish, at US$141 in 2013, followed by Spain and France. Innovation in the total meat, poultry and fish category grew in 2013.

Convenience claims remain the most popular area of exploration, appearing on three out of 10 products introduced in the category, and more than four out of 10 (43%) poultry products. This was followed by natural claims, which appeared on 22% of products, again led by poultry products at 27%. Chilled products have grown to account for half of new products introduced in the meat, poultry and fish category in 2013, led by meats of which 70% were introduced chilled. This was followed by frozen options, which held at 31% of total introductions.

Frozen fish accounted for 43% of frozen introductions and frozen poultry accounted for 42% of new frozen items. Shelf stable formats dropped to 20% of all new launches, and remain most important for fish products, accounting for about a third (34%) of new fish/seafood products introduced globally in 2013.

What's included

What's included

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Table of contents

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