Annual Oral Hygiene Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global oral hygiene market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The biggest markets in 2014 are the US and China, followed by Germany, Brazil and the UK. The top five fastest growing markets over the last 5 years are all in Asia, led by Vietnam, India and Malaysia.
Annual per capita spending in China is only $US2.70, which significantly lags behind that of the top spending nations.
Due to a large population base and an emerging middle class that is adopting a greater variety of oral hygiene products, there is potential for further growth in the future. We can expect the same trends to benefit other Asian oral care markets such as Vietnam and India in the future.
In Brazil, basic functions of cavity prevention and fresh breath are the two most important claims driving purchase of oral care products.
However, appearance and well-being are becoming increasingly relevant in personal care and beauty categories, so focusing on beauty benefits such as whitening can also drive sales in this market.
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