Annual OTC Consumer Goods Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global OTC consumer goods market through 2013 as well as our forecast for what will happen in 2014 and beyond.
OTC consumer goods includes products such as skin treatments, eye and ear care, first aid products, smoking cessation and sexual health. Dermatological treatments account for some 11% of the pharmaceutical market, according to Mintel estimates, giving a market value of just over US$ 10 billion.
The wider consumer familiarity and acceptance of self-medication is expected to drive demand for OTC products, especially in areas such as sexual health and self-diagnostics, in the years to come.
Mintel’s research shows that those aged 65+ are less likely than their younger counterparts to be sexually active, despite the fact that a greater proportion of them are married. This could be due to health or mobility issues that make intimacy more difficult for them, or alternatively it could be due to a lower interest in sex. This could offer opportunities for manufacturers to target the growing number of older people to offer help, advice and products to make intimacy easier for them.
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