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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global OTC consumer goods market through 2013 as well as our forecast for what will happen in 2014 and beyond.

OTC consumer goods includes products such as skin treatments, eye and ear care, first aid products, smoking cessation and sexual health. Dermatological treatments account for some 11% of the pharmaceutical market, according to Mintel estimates, giving a market value of just over US$ 10 billion.

The wider consumer familiarity and acceptance of self-medication is expected to drive demand for OTC products, especially in areas such as sexual health and self-diagnostics, in the years to come.

Mintel’s research shows that those aged 65+ are less likely than their younger counterparts to be sexually active, despite the fact that a greater proportion of them are married. This could be due to health or mobility issues that make intimacy more difficult for them, or alternatively it could be due to a lower interest in sex. This could offer opportunities for manufacturers to target the growing number of older people to offer help, advice and products to make intimacy easier for them.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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