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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global OTC medications market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global OTC market is estimated to be worth about US$101 billion in 2013, showing an increase of 5% over 2012. Mature markets such as the US and most of Europe have shown slow, low single-digit growth reflecting consumers’ growing acceptance of cheaper alternatives such as private labels and generics, resulting from the combination of product recalls and the global economic crisis.

The US is the largest OTC market, and is almost twice the size of its nearest competitor, China. In per capita terms, however, Canadians take top spot for the highest spend on OTC medicines. Market growth in 2013 was boosted by strong performances in emerging markets, including those in Asia, Latin America and Central and Eastern Europe, where increasing purchasing power coupled with growing health awareness has led to strong growth in countries such as Vietnam, China and Mexico.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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