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This global annual market overview will provide you with an in-depth review of the key issues in the global paper products market through 2014 as well as our forecast for what will happen in 2015 and beyond.

In 2014, the absorbent hygiene market continued to show its maturity in developed economies, but more importantly, it was a year during which major brands began to act on this fact.

Competitive activity in Western markets was defined by major strategic manoeuvring to account for the aging populations and low birth rates. This means that adult incontinence is becoming a more central category for absorbent hygiene brands.

India, Africa, China, Indonesia and Brazil are, and will continue to be, the recipients of new manufacturing infrastructure as global players jockey for position to win the loyalty of consumers with fast-growing incomes.

Latin America, led by Brazil and Mexico, is also growing rapidly. In volume terms, this region already consumes more tissue than North America. The US, UK, France, Germany and Spain all posted modest value gains based on price increases and incremental innovations in both packaging and product.

Yet the profitability in these categories, especially facial tissue, continues to decline for manufacturers and barring step-changing cost innovations, consolidation and/or market exits are likely in the future.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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