Annual Paper Products Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global paper products market through 2014 as well as our forecast for what will happen in 2015 and beyond.
In 2014, the absorbent hygiene market continued to show its maturity in developed economies, but more importantly, it was a year during which major brands began to act on this fact.
Competitive activity in Western markets was defined by major strategic manoeuvring to account for the aging populations and low birth rates. This means that adult incontinence is becoming a more central category for absorbent hygiene brands.
India, Africa, China, Indonesia and Brazil are, and will continue to be, the recipients of new manufacturing infrastructure as global players jockey for position to win the loyalty of consumers with fast-growing incomes.
Latin America, led by Brazil and Mexico, is also growing rapidly. In volume terms, this region already consumes more tissue than North America. The US, UK, France, Germany and Spain all posted modest value gains based on price increases and incremental innovations in both packaging and product.
Yet the profitability in these categories, especially facial tissue, continues to decline for manufacturers and barring step-changing cost innovations, consolidation and/or market exits are likely in the future.
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