Annual Pasta, Rice and Noodles Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global pasta, rice and noodles market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Mintel forecasts indicate that 2012 has seen Italy lose its number one position as the world’s largest pasta market. Pasta consumption in Italy is continuing to decline, particularly amongst older demographics. As the population ages, it is impacting on growth in the category. Pasta consumption continues to grow in the US, and that country is now the leading pasta market.
High growth is being seen in India and China, however, per capita consumption remains very low. While Asia dominates the global rice category, Brazil represents an opportunity on account of its size as does Turkey due to its healthy growth.
Rice in emerging markets is transitioning from being an unbranded staple into a branded packed good. Developed markets are seeing convenient and value added products such as precooked rice make headway.
The increasing awareness of coeliac disease in many countries has impacted on the pasta market, and resulted in high levels of innovation of gluten-free products. Once the domain of niche, specialist brands, 2013 saw many market leading and mainstream brands launch gluten-free alternatives.
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