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This global annual market overview will provide you with an in-depth review of the key issues in the global pasta, rice and noodles market through 2013 as well as our forecast for what will happen in 2014 and beyond.

Mintel forecasts indicate that 2012 has seen Italy lose its number one position as the world’s largest pasta market. Pasta consumption in Italy is continuing to decline, particularly amongst older demographics. As the population ages, it is impacting on growth in the category. Pasta consumption continues to grow in the US, and that country is now the leading pasta market.

High growth is being seen in India and China, however, per capita consumption remains very low. While Asia dominates the global rice category, Brazil represents an opportunity on account of its size as does Turkey due to its healthy growth.

Rice in emerging markets is transitioning from being an unbranded staple into a branded packed good. Developed markets are seeing convenient and value added products such as precooked rice make headway.

The increasing awareness of coeliac disease in many countries has impacted on the pasta market, and resulted in high levels of innovation of gluten-free products. Once the domain of niche, specialist brands, 2013 saw many market leading and mainstream brands launch gluten-free alternatives.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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