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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global pet food market through 2014 as well as our forecast for what will happen in 2015 and beyond.

When looking at consumption per capita (population), China shows some of the lowest levels among the 20 markets under review, with very good growth forecast.

Brazil is a country expected to see both high growth and high consumption within the overall pet food market.

Pet Food is a mature market in most developed countries, with particularly high consumption per capita in the US, Australia, France, Germany and the UK . It is interesting to note that Portugal, despite a lower total volume shows decent growth forecast and high consumption per capita.

Japan remained an innovative country in terms of NPD, but shows low levels of consumption and growth.

While different types of functional claims dominated the pet food categories overall, there was a clear focus on the more natural nutrition., although not necessarily all natural. In the past year, close to a third of all Pet Food activity was in the Dog Snacks & Treats sub-category, with a further fifth in the Dry Dog Food sub-category.

Chicken, as single protein and in flavour blends, was the most used flavour of 2014 in both cat and dog segments.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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