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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global pizza market through 2013 as well as our forecast for what will happen in 2014 and beyond.

Pizza is a global food, enjoyed by consumers in all corners of the world but with unique local variations and preferences very much in evidence.

The US market is by far the most developed at retail and restaurant/delivery level. US retail pizza sales in 2012 were down almost 3% on 2011. The biggest competition for frozen pizza brands is consumers’ return to restaurant/delivery pizza as spending power revives alongside the recovering US economy.

Other large pizza markets are found in developed economies such as Canada, the UK and other major European countries. More exciting for the industry is the potential for growth in emerging markets, including those in Asia, Latin America, Africa and the Middle East.

In these regions US pizza chains such as Pizza Hut and Domino’s Pizza are fast developing, fuelling consumer familiarity with western-style pizza and creating interest for possible retail expansion of the offering.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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