Annual Pizza Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global pizza market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Pizza is a global food, enjoyed by consumers in all corners of the world but with unique local variations and preferences very much in evidence.
The US market is by far the most developed at retail and restaurant/delivery level. US retail pizza sales in 2012 were down almost 3% on 2011. The biggest competition for frozen pizza brands is consumers’ return to restaurant/delivery pizza as spending power revives alongside the recovering US economy.
Other large pizza markets are found in developed economies such as Canada, the UK and other major European countries. More exciting for the industry is the potential for growth in emerging markets, including those in Asia, Latin America, Africa and the Middle East.
In these regions US pizza chains such as Pizza Hut and Domino’s Pizza are fast developing, fuelling consumer familiarity with western-style pizza and creating interest for possible retail expansion of the offering.
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