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This global annual market overview will provide you with an in-depth review of the key issues in the global pizza market through 2014 as well as our forecast for what will happen in 2015 and beyond.

Pizza is as versatile as it is indulgent. It continues to be enjoyed by consumers the world over, with the out-of-home pizza sector expanding its global reach through the likes of Pizza Hut and Domino’s, which, in turn, continue to influence innovation trends in the retail market.

In the leading market of the US, retail pizza is struggling for growth. It’s a fairly unconvincing performance partly reflects the increased consumer confidence which has prompted consumers to trade up out of retail pizza and back to more expensive delivery and restaurant offerings. Consumer concerns about the healthfulness of pizza remain a barrier to eating pizza frequently, too.

In less established markets in Asia, Africa and South America, retail pizza generally remains a budget-oriented offering with less of an emphasis on premium quality or authenticity, compared with Western markets.

Meanwhile in the US and Europe, frozen and chilled pizzas have been eschewing the middle ground by striving to convey a more premium image by using artisanal production techniques and ingredients of authentic provenance and - conversely - delivering more economy-positioned lines.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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