Annual Prepared Meals and Meal Centres Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global prepared meals and meal centres market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Globalization of modern retailing, urbanization, rising incomes and increasingly busy lifestyles continued to drive growth in the prepared meals category in 2013, with the world’s top 20 markets expected to account for over US$61.3 billion in 2013, led by the US, China and the UK.
Convenience is the key driver for prepared meals category uptake around the globe, and can be expected to continue to drive demand.
However, the category faced major challenges in 2013 as consumers and food authorities in Europe confronted deceptive practices in meat ingredient sourcing and labelling on prepared meals. Moreover, with consumers becoming increasingly health-aware, prepared meals manufacturers are being challenged to provide natural and healthy options in both developed and developing markets.”
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