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This global annual market overview will provide you with an in-depth review of the key issues in the global salty snacks market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The salty snack market runs the gamut from universally loved products such as potato chips to items with a distinctly regional audience, such as seaweed or pretzels.

As consumers have become more sophisticated and global in their eating habits, their snacking horizons have also expanded, and the lines between regional snacks are blurring. China led in salty snack sales in 2014; and was one of the fastest growing as well, topped only by India.

Per capita consumption of salty snacks is highest in the US, significantly more than its closest rival, Canada.

Considering the high obesity levels globally, there is a considerable amount of attention being paid to the salty snack category as consumers – and marketers – struggle with the balance between health and indulgence.

The balance between healthy and indulgent seems still to be a challenge. Only 3% of new products across the salty snack spectrum were positioned as low/no/reduced sodium and the same percentage claimed low/no/reduced fat, suggesting that better for you (BFY) products are not gaining ground to the same extent as are full flavoured “regular” items.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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