Annual Shampoo, Conditioner & Styling Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global shampoo, conditioner and styling market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The biggest markets in 2014 are China followed by the US, Japan, India and Brazil. The majority of the top 10 fastest growing markets are Asian countries led by Indonesia and India.
In China, the steady growth is fuelled by a combination of consumers’ increased awareness of personal hygiene triggered by environmental woes, new product proliferation, the boom of men’s shampoo and retailers’ rapid expansion in China.
As shampoo and conditioner product penetration gradually reaches saturation point in urban areas, the market is beginning to show signs of maturity.
Meanwhile, market competition remains intense with big players rapidly expanding their distribution channels.
Chile and Brazil are two markets standing out in Latin America with healthy growth combined with more established spend per capita. In terms of new product launch activity, Europe recorded the highest number of launches followed by Asia Pacific and Latin America.
The US still dominates the hair styling category, but this competitive mature market has a low usage rate for styling products. Durability is key when it comes to hair styling which explains why the top claim is long lasting with four out of 10 styling products making that claim.
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