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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global shave, deodorants and depilatories market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global APD market is estimated at US$14 billion, led by the US and followed by Brazil, which has enjoyed strong growth over the last year. The global market remained in growth throughout the recession due to the products having high penetration and near universal usage among consumers across borders.

Consumers rely on APDs to maintain their daily personal hygiene, but the products also serve an emotional purpose in that they help to make users feel more confident and attractive; this has also helped to drive global growth in the sector. Meanwhile, product innovation and creative marketing campaigns have ensured the market remains relevant and appealing to consumers. Highest growth in the sector has come from the emerging markets of India, Vietnam, Indonesia, China and Turkey and the potential for expansion in those regions will open up exciting opportunities in the future.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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