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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global soap and shower market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The five fastest growing markets are exclusively emerging countries, including Indonesia, South Africa, Vietnam, Brazil and Turkey. These markets are starting to trade up to value-added lines, with shower gels gaining ground, but also thanks to leading soap companies actively promoting higher hygiene standards and starting to reach remote and untapped areas.

Bar soap remains the predominant format for many emerging countries. For example, in Brazil in 2012 bar soap represented 80% of the SBS market by value and in India, 96% of the total. However, in China, the shower segment has now overcome the bar soap category.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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