Annual Soap and Shower Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global soap and shower market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The five fastest growing markets are exclusively emerging countries, including Indonesia, South Africa, Vietnam, Brazil and Turkey. These markets are starting to trade up to value-added lines, with shower gels gaining ground, but also thanks to leading soap companies actively promoting higher hygiene standards and starting to reach remote and untapped areas.
Bar soap remains the predominant format for many emerging countries. For example, in Brazil in 2012 bar soap represented 80% of the SBS market by value and in India, 96% of the total. However, in China, the shower segment has now overcome the bar soap category.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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