Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



This global annual market overview will provide you with an in-depth review of the key issues in the global soap and shower market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The global soap, bath and shower market has been on a typical consumer packaged goods growth trajectory, where emerging market consumers are adopting developed market innovations in lockstep with growing income.

In this case, that means shower products and liquid hand soaps are supplanting bar soaps as the dominant product form.

Yet 2014 also saw innovations in unlikely places. Shower products have been, and will continue to be the market’s growth engine. In terms of the largest and fastest-growing markets, there is little change from last year. Indonesia is on track to double its market size by 2018.

The top five fastest growing markets are all emerging markets.

These countries accounted for nearly 40% of the value growth during the year, and are projected to more than double their combined contribution to global market growth over the next five years. As these emerging markets expand, so does the dominance of the top global brands.

What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time