Annual Soup Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global soup market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The prepared soup market faces maturity and low to negative growth in developed markets such as Australia, Germany, the US, and Japan. However, in core European markets such as France, Spain, Poland and the UK, the outlook for growth is more favourable.
Many countries with rich soup-eating traditions have yet to reach anywhere near full market potential. Among these, South Korea, Russia, China and the countries of Southeast Asia present a high level of development opportunity as incomes rise and soup-loving consumers turn to convenience foods, while India, a country in which soup is not a traditional food, is also poised for high growth, albeit on a very small base of business.
Globally, consumers continue to consider prepared soup a wholesome, convenient and value-priced meal option, creating opportunities for soup manufacturers to step up innovation catering to demand for ethnic flavours, healthy attributes and packaging innovations which facilitate soup’s usage outside of the home.
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