Annual Spirits and RTDs Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global spirits and RTDs market through 2013 as well as our forecast for what will happen in 2014 and beyond.
“Global spirits remains a schizophrenic market, with eye-catching growth from emerging markets such as China, Vietnam and Russia, but much tougher conditions in Western markets – especially Europe.
However, this clear dichotomy is being muddied by softer sales in 2013 in key emerging markets such as China and Brazil. China has become the key growth driver for international spirits, with many companies becoming highly reliant on the market’s year-on-year revenue growth.
However, in 2013, global super brands such as Johnnie Walker became caught up in the crossfire of the Chinese government’s recent anti-corruption drive – with an inevitable slowdown in sales. International spirits companies also saw the Brazilian economy slow significantly this year, with inflation increasingly an issue.”
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