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This global annual market overview will provide you with an in-depth review of the key issues in the global spirits and RTDs market through 2013 as well as our forecast for what will happen in 2014 and beyond.

“Global spirits remains a schizophrenic market, with eye-catching growth from emerging markets such as China, Vietnam and Russia, but much tougher conditions in Western markets – especially Europe.

However, this clear dichotomy is being muddied by softer sales in 2013 in key emerging markets such as China and Brazil. China has become the key growth driver for international spirits, with many companies becoming highly reliant on the market’s year-on-year revenue growth.

However, in 2013, global super brands such as Johnnie Walker became caught up in the crossfire of the Chinese government’s recent anti-corruption drive – with an inevitable slowdown in sales. International spirits companies also saw the Brazilian economy slow significantly this year, with inflation increasingly an issue.”

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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