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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global sports and energy drinks market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The energy drink segment has found itself in the hot seat during the past two years, as regulators and even retailers in the US, Australia, the UK and numerous other countries took issue with caffeine content, and consumers brought lawsuits against energy drink-makers. The segment has continued to thrive, however, with energy drink volumes growing in all of those markets, at rates that are the envy of other drink categories.

The United States is the world’s largest energy drink market, at more than 1.5 billion liters.

But its per-capita consumption rate of 4.9 liters per person falls far short of some European and Asia Pacific markets. Consumption of sports drinks is divided into the US and Japan and the rest of the world, with those two countries drinking considerably more per capita than other countries.

Despite sports-loving consumers in countries such as Brazil, sports drinks have more work to do to connect with consumers to reach the consumption levels of the US and Japan.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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