Annual Sugar and Gum Confectionery Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global sugar and gum confectionery market through 2013 as well as our forecast for what will happen in 2014 and beyond.
While emerging markets saw significantly higher growth, developed markets saw sales sag, especially in gum, which has had considerable trouble gaining traction.
Sugar confectionery, which is a product that has, for the most part, been focused on teens and children, has been vulnerable to pressure from governments and consumer groups, which has had an impact on sales, especially in developed markets.
Gum’s problems do not stem only from the focus on children and health, but it has also had problems keeping its teen and young adult audiences, as these groups have found discretionary income slashed through unemployment. Sugar confectionery and gum are also still trying to retain the “fun” image associated with confectionery.
With a number of new markets developing an interest in the category, there continues to be room for growth. But, established markets continue to offer challenges, especially in the gum segment, which has stumbled for the past year.
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