Annual Sugar and Gum Confectionery Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global sugar and gum confectionery market through 2014 as well as our forecast for what will happen in 2015 and beyond.
While China and other developing markets saw significant sales increases over the year, developed markets such as the US, the globe’s second biggest confectionery market, saw sales grow much more slowly.
The sugar confectionery industry has found itself somewhat at odds with much of the rest of the food industry: a category that is based on indulgence, and especially indulgence for kids, has come up against the better-for-you stance taken by governments, schools, consumer advocacy groups, and parents.
And, governments are stepping up to find ways of monitoring the situation – countries like Brazil and Mexico are already taking moves to keep candy and kids apart.
Going into 2015, it is not clear if other countries will follow suit and enact legislation that will impact the confectionery market.
The gum market continued to struggle in 2014, and companies have been scrambling to find ways to revive the segment and make it more relevant – and less expensive.
Looking ahead to 2015, manufacturers are faced with a number of issues surrounding confectionery’s “naturalness” including finding the “right” sweetener.
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