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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global sugar and gum confectionery market through 2014 as well as our forecast for what will happen in 2015 and beyond.

While China and other developing markets saw significant sales increases over the year, developed markets such as the US, the globe’s second biggest confectionery market, saw sales grow much more slowly.

The sugar confectionery industry has found itself somewhat at odds with much of the rest of the food industry: a category that is based on indulgence, and especially indulgence for kids, has come up against the better-for-you stance taken by governments, schools, consumer advocacy groups, and parents.

And, governments are stepping up to find ways of monitoring the situation – countries like Brazil and Mexico are already taking moves to keep candy and kids apart.

Going into 2015, it is not clear if other countries will follow suit and enact legislation that will impact the confectionery market.

The gum market continued to struggle in 2014, and companies have been scrambling to find ways to revive the segment and make it more relevant – and less expensive.

Looking ahead to 2015, manufacturers are faced with a number of issues surrounding confectionery’s “naturalness” including finding the “right” sweetener.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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