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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global sweet and savoury spreads market through 2014 as well as our forecast for what will happen in 2015 and beyond.

2014 has been a strong year for both the sweet and savoury spreads markets. For sweet spreads, global retail sales were boosted in no small part by a resurgent nut spread market in the US.

Though most sweet spreads markets show year-on-year value growth, the fastest growing regions are largely found in Asia, with the Vietnamese, South Korean, Chinese and Indonesian markets all set for double-digit growth in 2014.

Savoury spreads markets have also had a strong year. In the US, dip sales are forecast to have grown by 3%, with Greek yogurt and hummus-inspired dips growing strongly.

Another pointer to the health of the category globally is that innovation rates are growing in most regions. Two of the main challenges impacting both categories are around health and format issues.

For sweet spreads, sugar and its possible replacements dominate the health agenda. In savoury spreads, concerns are more focussed around naturalness and added health benefits such as high fibre or protein claims.

The onset and growth of breakfast biscuits and other on the go breakfast items means this is an increasingly competitive segment.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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