Annual Tea, Malt and Other Hot Drinks Market Overview - International - 2014
US $1,695.00 (Excl.Tax)Excl. Tax Buy Now
This global annual market overview will provide you with an in-depth review of the key issues in the global tea, malt and other hot beverages market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The tea category is growing strongly in several markets; however growth has mostly plateaued or is even contracting.
Tea is regarded as having potential on account of being a relatively affordable beverage, it is thought that the category can achieve value growth though pursuing premiumisation, functionality and convenience. Tea as a hot beverage is also facing a dim future in many markets as the tea drinking habit is not being taken up by younger consumers as readily as it was in the past. Increasing tea’s presence in the out of home channel is seen as a strategy to enliven the image of the drink and reach younger consumers.
Tea pods are a niche but growing segment in Western markets and offer the promise of value growth given their pricing relative to tea bags. While Unilever are regarded as the largest tea company globally, the UK is the only market amongst the top five tea markets in which they have a leadership position.
Local companies dominate the large tea markets of India, China, Turkey and Russia. As such competition is fragmented and the category may see some consolidation in coming years.
To learn more about this report, please contact us.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.