Annual Vitamins and Supplements Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global vitamins and supplements market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The global Vitamins and Supplements market is estimated to have increased by 5% over 2012. Stagnation and declining sales in mature markets such as New Zealand, UK and Europe in 2013 reflect consumers’ increasing price sensitivity while a decline in Japan’s Vitamins and Supplements market can be attributed to the country’s economic gloom and inability of tonic drinks to maintain the boost they brought to the mass market.
Growth in the Vitamins and supplements space in the last year came from strong performances in emerging markets in Asia and Latin America where increasing numbers of consumers looking for products claiming to improve their general health led to strong performances in Thailand, Vietnam, China and Mexico.
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