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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global vitamins and supplements market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The global Vitamins and Supplements market is estimated to have increased by 5% over 2012. Stagnation and declining sales in mature markets such as New Zealand, UK and Europe in 2013 reflect consumers’ increasing price sensitivity while a decline in Japan’s Vitamins and Supplements market can be attributed to the country’s economic gloom and inability of tonic drinks to maintain the boost they brought to the mass market.

Growth in the Vitamins and supplements space in the last year came from strong performances in emerging markets in Asia and Latin America where increasing numbers of consumers looking for products claiming to improve their general health led to strong performances in Thailand, Vietnam, China and Mexico.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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