Annual Vitamins & Supplements Market Overview - International - 2015
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This global annual market overview will provide you with an in-depth review of the key issues in the global vitamins and supplements market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The US is the largest global VMS market and accounts for a quarter of global spend. China is in second place, even though it has the lowest per capita spend of the five biggest markets. There is generally low correlation between retail sales of VMS and economic performance.
This can be explained in part by contrasting regulations – some countries treat VMS products as medicines while others treat them as consumer goods. European markets have performed relatively poorly over the last five years, along with Japan.
The fastest growing markets, by contrast, are in emerging regions such as Asia Pacific and Latin America where a growing middle class is becoming more health aware and more responsive to promotional activity by VMS companies. In Brazil, growth is led by changing attitudes towards VMS.
The market in China is being driven mainly by increased demand and diversification in retail channels.
Market demand continues to rise on the back of increased awareness of health and health issues due to government policies, economic growth and changing lifestyles.
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