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This global annual market overview will provide you with an in-depth review of the key issues in the global vitamins and supplements market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The US is the largest global VMS market and accounts for a quarter of global spend. China is in second place, even though it has the lowest per capita spend of the five biggest markets. There is generally low correlation between retail sales of VMS and economic performance.

This can be explained in part by contrasting regulations – some countries treat VMS products as medicines while others treat them as consumer goods. European markets have performed relatively poorly over the last five years, along with Japan.

The fastest growing markets, by contrast, are in emerging regions such as Asia Pacific and Latin America where a growing middle class is becoming more health aware and more responsive to promotional activity by VMS companies. In Brazil, growth is led by changing attitudes towards VMS.

The market in China is being driven mainly by increased demand and diversification in retail channels.

Market demand continues to rise on the back of increased awareness of health and health issues due to government policies, economic growth and changing lifestyles.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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